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Major Benefits of Fleet Tracking for Small Businesses

If you’re a fleet manager or you’re running a small business that includes a fleet, your other job title might as well be “professional juggler.” Deliveries being made, drivers on the move, keeping to your schedule—that’s a lot of balls to keep in the air, and most fleet managers would agree that they need all the help they can get.

If you’re one of them, you’re probably at least curious if GPS tracking is right for your fleet. Or maybe you’re already using it, but you’re looking for an upgrade.

Whether you’re a GPS tracking rookie or an experienced veteran, though, you need to be fully aware of the major advantages you can get from fleet tracking, not to mention how to realize them and get the most out of this technology.

Fortunately, we’re here to help. What follows is a breakdown of those major advantages, along with some tips on the best ways to implement them.

Real-Time Location

With today’s technology, the days of a dispatcher or a manager sitting in a back office making and fielding calls to and from fleet vehicles are long gone.

Instead, they use software. Today’s fleet tracking software can tell you exactly where your vehicles are at any given moment, and it can provide current updates that are always accurate.

In many ways, having this kind of software is almost like sitting in the vehicle chatting with your driver, making sure everything is on time and on schedule, and that the deliveries are going well.

But real-time location tracking can do a lot more than that for you. You’re managing multiple vehicles, after all, so you need the managerial bandwidth to stay on top of everything that’s happening across your fleet.

One of the best ways to do that is with customized geofence alerts. Sounds technical, but that’s actually GPS tech talk for the ability to create a geographical boundary area each individual vehicle.

You define the amount of area within and outside that boundary, which means you can set the accuracy level for each vehicle in a designated area.

So what can that do for you? For starters, it means that if a vehicle isn’t where it’s supposed to be, you find out about it instantaneously. The software will also tell you whether it’s a vehicle issue, a driver-related problem, or even an extreme situation involving vehicle theft.

If you’re running a relatively small fleet, you already know just how important that kind of information can be. You probably have a limited supply of backup and replacement vehicles, and it’s easy to get overextended when you get too busy or you get hit with an unexpected crisis.

Fleet tracking can keep that from happening, and it gives you a great tool to handle just about any situation that’s made you struggle in the past. You can have your replacement vehicles exactly where they need to be at precisely the right moment, and that can save your schedule and save you money, too.

But the benefits you can get go one important step beyond that as well. Customers love it when your delivery people are on time and go the extra mile, literally and figuratively.

That means you’ll get loads of great reviews, which is important for both immediately social proof and your overall reputation.

Customer Communication

Speaking of great reviews, they start with excellent communication. That’s the heart of superb service, of course, but what exactly does great communication mean in the field when it comes to the benefits a fleet tracking package can provide?

It’s a challenging question, but the answer is actually fairly simple. You can give your customers the exact location of the fleet vehicle that’s on the way to their residence or business, and you’ll be able to give them the precise ETA as well.

Moreover, they’ll get a link they can use on their smartphones to track that same vehicle in real time, which will reduce their wait time and prevent any frustration from building up. That’s a win-win for both you and your customers, and fleet tracking software is the best way to get it.

Fuel Costs

We all know fuel costs have been going through the roof lately, but many fleet owners aren’t completely aware of how much that really costs them.

So let’s look at an example. If you have a small fleet that does long-haul trucking, for instance, you should be aware that the average truck providing this service can end up idling for 6-8 hours a day, and for as many as 300 days a year.

That adds up to a lot of fuel. To be exact, the EPA estimates that fleet managers can save over $6,000 a year just by reducing idling time.

So how do you do that? Today’s tracking software usually includes fuel tracing tools that can show you the exact fuel usage patterns of your vehicles. That gives you have a tool to monitor and reduce idling time, which can save fuel costs and make you more efficient out on the road.

Optimized Routes

One of the most obvious benefits of fleet tracking software is that it gives you the best route to get from here to there for every job, and with every driver, too.

Once again, though, there’s more to it than that. The ability to track each driver precisely means you can always be mixing and matching drivers with jobs, then sending the closest driver to each individual delivery.

Moreover, you can reroute everyone on the road in just seconds, which means you can adapt and adjust to traffic, weather, and any other circumstances that force you to do some fast maneuvering.

Finally, fleet tracking means you can track all the data pertaining to all your drivers, both individually and collectively. And you can do it on a personalized dashboard that’s easy to read, with routes, maps and any other data displayed in a way that best suits your needs.

Take the Next Step

So how do you get all these benefits? That one’s simple, too. It starts phone call—the numbers 415-651-7575, and we’re eager to help.

You can also email us at, and you can visit our site,, and get plenty of great information, and that will start you out on the road to getting all your questions answered.

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